You desire SEO services but who can you trust to provide quality services?
How can you avoid getting ripped off?
We have noticed it all with SEO and the truth is scary. There are big SEO companies all over like a plague and many are fly by night operations with little or no real world SEO experience. Addititionally there is an abundance of inexperienced individual scammers around that have no real world SEO encounter or knowledge in SEO however they have fooled many people and companies that don’t know any better.
We have experienced businesses come to us, after getting ripped off by so called SEO specialists, seeking help.
One example is a brand new client that hired us and contacted us on a 3 method phone call so we could listen to what the BIG SEO company was offering to complete. The SEO firm promised to create my client #1 on natural Google searches and stated they have special and secret relationship along with Google. OK this sounds amazing but the fact of the matter is THIS IS IMPOSSIBLE and this SEO firm tried to split another company off.
To make factors more interesting I called the SEO firm on my own and spoke towards the same salesman I spoke in order to earlier via a 3 way telephone call and picked his brain to see where the conversation would go. This particular so called Web Master told me each SEARCH ENGINE OPTIMIZATION expert they employ is responsible for handling the SEO for over 100 customer websites because they are so awesome!
Also i asked them about Google Ppc which is something I also have intensive knowledge and experience with. I wanted to know just how much do they charge to manage a small & simple Google AdWords accountant and they told me they charge for each click instead of a flat rate to just manage the online marketing campaign. Not that I would ever consider outsourcing everything to them or anybody else, I was curious. I know and believe in the old saying if you want something done correct do it yourself but that’s not so easy in these types of situations for people with no history or understanding of how SEO as well as the internet work.
OK that’s just another way they choose to bill for any specific service and there is nothing wrong with that but when I asked just how much do they charge for every click and they said $50. I explored the specific key words involved and Google wasn’t charging more than $5, indeed five bucks, for the specific key phrases we talked about.
Talk about serious cost gouging! And what is really sad, is usually many businesses fall for these types of scams because they don’t know any better or how to start who to turn to for high quality and sound advice.
Not only do this SEO firm promise items that are impossible to guarantee, they proven they are not capable of delivering the one on a single attention to detail that is necessary to provide quality SEO services, and their prices for shoddy work is way over priced. Now I am not saying good SEO comes inexpensive, because good SEO is very time intensive and requireds a lot of hard work, commitment, knowledge and, most importantly, real world SEARCH ENGINE OPTIMIZATION experience.
So how do you find a good SEARCH ENGINE OPTIMIZATION consultant anyways?
That’s a tough question to answer because good SEARCH ENGINE OPTIMIZATION consultants are usually very busy providing to their clients and know firsthand that good SEO requires paying severe attention to detail, and managing the particular SEO for 100 websites is really a bad idea for just one SEO specialist.
PICK UP THE PHONE and call her or him.
The first thing you should be asking for is to meet the SEO consultant in person – face to face for a consultation. If they are not prepared to meet you in person then PREVENT and keep looking.
What if the SEARCH ENGINE OPTIMIZATION consultant is not near you, IE an additional state?
Now things are different and meeting them in person is not therefore reasonable, but that’s ok.
You could have a phone consultation and ask essential questions.
Not every SEO consultant can meet you in person for free, and there may be good reason for this. They are very talented individuals and their period is very valuable and most don’t wish to deal with tire kickers – you know, the potential clients that ask countless questions seeking free advice, after that never spend a dime.
Once you get that out of the way, ask to see some websites that the SEO specialist is responsible for. Ask to see natural : organic searches that bring up those sites. If the SEO guru can show you this and demonstrate their skill then you are on the right track to SEO success.
Other questions in order to ask are how much do these people charge? And what will they do regarding X amount of dollars? If the SEARCH ENGINE OPTIMIZATION consultant tells you they have special contacts with Google or they personal thousands of websites that can drive visitors your website then WALK AWAY NOW!
Other things to verify which you can do your self are.
Is the SEO consultant an actual business?
How long have they experienced business?
Do they have any expert references?
Do they have their phone number on their own website? Or do these people only communicate via email?
MOST OF ALL, are they located within the United States?
NEVER EVER under any circumstances hire a SEO consultant that does not reside in the United States for obvious reasons. Lack of communication skills, lack of legal – laws to protect you as a consumer, lack of quality assistance. Nothing is worse than being transferred to India when you need help fast.
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At the lease try to use common sense whenever in doubt and understand good SEARCH ENGINE OPTIMIZATION isn’t cheap.
The old catch expression I live by is cheap is not good and good is not cheap.
This doesn’t mean just because the SEO consultant isn’t cheap that he or she is good.