Espresso news started, by Jean Daum, in Winnipeg, Canada is an every week news publication that is delivered to restaurants, coffee shops, gift shops, hotels and other small eateries and stores. Coffee news was created to offer small bite size amounts of news plus advertising to the customers of person stores and was built on the belief that when consuming information plus advertising in small amounts you have a much better return.
Coffee news has benefits to local advertisers that larger print publications cannot offer. The ads are less expensive, they advertiser has exclusivity in their area the week there ad is working, ads are being read three times per day as people are eating different foods, all ad sizes are the same allowing fair exposure and the reader generally reads the entire print due to really small size.
One unique aspect of this business is the home based nature. This particular franchise was designed to allow a person to begin a desktop publishing company from your own home. As with any franchise you have access to the machine that has proven to work. From ad copy, to print layout, merchant contacts, marketing cooperatives, ad slicks and support the Coffee Information Franchise allows you to start with no experience.
This franchise system is a good part time business for someone looking to have extra income. However , looking at the model it is limited to the growth you can achieve.
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As a local publication you will end up limited to your ability to grow locally and will not have the ability to expand further than 20 licenses.
The cost for the business fee is $8000 and is good for four years. In addition to the up front charge you will pay an ongoing fee of $80 per week for each license you are awarded.
It is important to fully evaluate all of businesses prior to making a decision. Understanding the advantages and the weaknesses of the model will allow for you to position yourself for company success rather than business failure.
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