Instagram is increasing in popularity amongst brands as a powerful social marketing device. People today enjoy being visually activated, which makes a social network that is solely based on image sharing so effective.
When you use social media to share images that will relate to your business, you will forge more powerful relationships with your current fans plus customers plus broaden your get to to find new ones. Not only are you able to share pictures of your products and the people who work hard to keep your business operating (even if it’s just you and your dog ferret! ), but you can encourage your customers to submit their own pictures of the products being put to use.
It is easy to drop track of time when you log in for your social media accounts. This is especially true with Instagram, where you can easily lose an hour just scanning through the wide variety of images inside your stream.
Spending time online is important for your business, but if it’s not productive period, then it is simply time wasted. Lost time does not help bring in new sales. This is why you need to have daily targets for each of your social network activity such as when you log on to Instagram.
Before you start your day, know how much time you want to allot to social media and each individual network. Stick with that time limit so that you can be sure you are becoming the most important tasks done in your time body and don’t allow yourself to get sucked in to the rabbit hole that is the Web.
Each time you log on to Instagram, make sure you performing these three things to maintain a high level of efficiency to grow your brand presence:
Add to the number of people you stick to
Give yourself about 10-15 minutes each day to start looking for Instagram customers in your target market. You can do this by looking at who is following your competitors. Find people who are more engaging with the brands they follow since they are more likely to build relationships you as well. Are they leaving comments and liking photos usually?
Since social media is all about give and take, make sure that you are following a good number of other people and businesses and bloggers. Do your own fair share of liking and commenting aswell.
Share your own content
Take 10 minutes a day to add new unique content to your own Instagram account. People want to see that you have a good number of interesting content for them to look at if they are going to follow you. When they look at your stream and only see two pictures and nothing new added in the last month or more, they aren’t going to view a reason to become a follower.
If you don’t have any unique content to share, put up a time each day to simply concentrate on taking pictures to share. It can be shots of your products, your office, employees, etc . If it relates to your brand and business, take an interesting shot of it and edit it to your liking and share.
It’s no surprise that when you have a social media account, people expect you to be, well, social. Don’t simply join an account and then wait for people to start following you.
To be successful in your Instagram marketing, you need to be actively engaging. Reply to comments left on your pictures, even if it’s a simple thank you. Ask questions and encourage a dialog with your followers.
Visit your followers’ streams and those of the people that you are following and like images and leave comments.
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Showing that you will be interactive with other users will go a long way in building your own brand’s following.
Instagram will be around for a long time. To be the most effective, you need to be prepared to spend time with your account and be productive with that time.