With all the economy still in a delicate phase of its recovery, businesses can’t afford to go all out on Christmas business gifts anymore. The approach of purchasing high numbers of cheap promotional products plus treating everyone to a festive deal with are long gone and the new tendency is to choose style and chemical to the most deserving over high quantity to the masses.

So instead of just going buying nice looking business gift items it is important to think about what you want due to your gifts. Do you want to market your organization and promote your brand? Do you want to incentive and motivate your staff? Alas, it is quite rare in the world of Christmas corporate gifts to find a selfless gift, therefore think about your recipients and what will make the biggest impression.
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This is an important period for marketing, promotions and employees motivation so to help you get the most out of your Christmas corporate gifts we have merged this guide to make this Christmas opt for a swing.


It seems quite obvious, but if you are sending out Christmas corporate gifts with a marketing and promotional motive then it is the items that are usually practical and used most frequently which will be the most effective. If you are promoting your brand name then chances are you will have the company logo design on the gift and the gift by itself will be an item that reflects the brand message, so the more often it really is used the higher it’s visibility is going to be.

Every day office items are a good place to start, and products like expensive drives and paperweights make excellent Christmas corporate gifts because of their higher practicality and visibility. An item such as this that has your company’s brand onto it will be frequently seen and use your company to the memories of those that matter the most, existing and customers.


As I mentioned in the intro, quality is becoming more important with Christmas corporate gifts. The days of giving vast numbers of poor quality gifts has been replaced with the practice of sending out premium corporate gifts to only the best customers and the potential clients who matter the most.

Premium Christmas corporate gifts will make a real impression with both staff members and clients and will stand out from all of your competitors who are still using the “spam” approach to corporate gifts. The feeling of receiving a special gift is the exact same whether you are at work or at home, so make sure you treat those that are close to you in business with the same level of believed as you would those closest to you in your personal life.


After the subject of quality, the subject of cost will inevitably follow. Everyone is trying to a tight budget right now and it will be crazy to go and spend huge sums of money on Christmas business gifts if the budget is creaking. The trick is that items with a higher perceived value such as flash drives or business card holders can actually be quite affordable. Premium corporate gifts don’t have to cost a premium and items with a high perceived value can mean that your recipient’s are happy with their own gifts and your bank manager is not shouting at you down the mobile phone.


The message is vital to your Christmas corporate gifts and it is something that you should think about right at the start if you are deciding what to get and that to give it to. Like a brand name, the message can be portrayed through the physical item that you get or in what you have branded onto it, whether that is a logo, a slogan or a message. Are you advertising your passion intended for quality? Then make sure your gift matches this promise. Trying to build nearer relations with a company? Show you possess gone to the trouble to find out what it is that they do and the type of people that they will employ. Personalisation is the key to providing a powerful and lasting message.


As well as being practical it is important that the Christmas corporate gifts look great. It’s all very well having an useful product but if it is mind bogglingly unsightly then there is no chance that people are going to want to be seen with it. Beauty features course in the eye of the beholder so unless you are certain that someone is going to like a particular gift, prevent anything controversial and stick to modern, fashionable items that will be appreciated by most people. Of course , personalisation is extremely important in case you are buying gift in bulk then staying safe with the style of the product is a must.

Many of the ideas within the list are fairly common sense but it’s always helpful to have a checklist ahead to illustrate your guidelines. Be cautious about what you are trying to do along with your Christmas corporate gifts and always remember your budget and you can’t go wrong. It is the thought that counts, but make sure you have the right thought to start with!