Small Business marketing using Instagram

Instagram is definitely an online mobile application that is used regarding sharing photos and videos. Instagram is subsequent in the footsteps of Facebook and Twitter and has fast become a very popular social networking tool. Instagram was originally developed so that people could apply various filters to photographs that they experienced taken on their mobile phones and will allow them to easily upload and share these photos with friends (or account followers) using the Instagram application. More recently video was introduced to Instagram it can now be uploaded, but Instagram video clips are limited to between three or more to 15 seconds long.

Why are companies turning to Instagram?

There are more than 300 million Instagram users worldwide.
Approximately 70 million photos are published per day.
The account is ‘free’ to set up so there are low obstacles to entry.
It is a medium that allows for easy sharing of articles 24 hours a day.
What sort of success have companies achieved using Instagram?
Businesses such as Levis, L’oreal and hundreds of others have been able to use the tool in order to:
To increase awareness of their products and services.
To increase brand recognition.
To showcase their community and pro bono work to inspire and attract prospective customers to engage with their product, service or brand.
Run successful promotions, competitions and giveaways.
Small Business marketing achievement with Instagram

Instagram appears to be especially popular with product based businesses because of its visual nature. Many businesses which are product based such as clothing, jewellery, make up or even food based company have achieved success using Instagram. This is because the application allows for photos to be posted and shared of people possibly wearing or using these products. For example, a food manufacturer might write-up photos of someone cooking with, discussing a meal, or entertaining friends utilizing their food products. This success is not special to big brands as many smaller businesses have been able to leverage the power of Instagram to engage their clients. For example, Melbourne based café The Pot Black had over 45, eight hundred followers in March 2016 they have got achieved this through the use of attractive pictures of their food and images of restaurant meals that Instagram users will be attracted to, as well as using hashtags that foodies, food bloggers and other Instagram users would be interested in or search for.

Influencer marketing

Bloggers, social media celebrities and media personalities have accumulated a loyal following online with hundreds and sometimes thousands of people following their Instagram accounts. This particular ‘influencer’ group means that there are several readers there ready to see your product or service. The audience has already been built for you. The engagement has already been formed and tapping into this by getting your product uploaded onto their Instagram feed or featured by a blogger or well-known Instagram account holder will help you to increase your audience more quickly. Therefore taking the time to identify key ‘influencers’ in your industry and how you can tap into this is important.

Hashtags : What are they?

How can they be used to increase business exposure?

I suggest that when you are interested in getting onto Instagram you may spend some time up front doing your Hashtag analysis.
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Hashtags are tags that you can include a caption of a photo that you simply upload. To create a hashtag you need to use the particular # symbol at the front of the tag and then add a keyword or many keywords without spaces after the hash symbol. For example , you might post a product image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. You may already be familiar with hashtags as they are also popular on Twitter but if you are not take a look online to see a few examples of how they are being used. The purpose of the hashtag is to tag your photo to a subject or topic group that is ‘searchable’ or ‘popular’ upon Instagram.


No spaces inside your hashtags
No special characters can be utilized in your hashtags E. g.! @$&
Instagram includes a powerful search function so if posts are set to ‘public’ you can use hashtags to tag your own photos and videos so that the content becomes easier to search and becomes more accessible to the public. That means when somebody runs a search and is exploring that ‘search term’ your content may be uncovered which leads to more people finding out about your business or brand.

A few hashtags are very popular so it’s crucial to identify the ones that are most relevant to your industry. The aim of the game is really to get people talking, liking, following plus sharing your content. Hashtags help to have the word out if used efficiently so take some time to find out how to use these types of to get the best out of your content.