What exactly is digital marketing?

Today nearly 80 percent of all the media that we consume come through digital channels. Massive web usage and digital media offers given rise to a new marketing and advertising concept called Digital Marketing. It is a broad area and considered to be the future of business development.

Digital Marketing is the most commonly used term for online marketing and contains several advantages over traditional off-line marketing. With the help internet and mobile devices customer these days have access to info from anywhere in the world. Marketers these days use digital tactics to attract plus convert audiences online.

This new age marketing methods helps to gain good popularity which is essential for a business to survive. It is the best way to reach out to your potential customers. With the help of digital marketing one can reach many customers at a very little marketing budget. Unlike traditional methods you are able to measure the success of digital advertising campaigns with the help of analytical tools. Ever year more and more marketers put aside traditional marketing and focus on this approach. Successful marketing and advertising campaigns can be accomplished by integrating traditional methods with the digital marketing techniques.

Common methods of digital marketing

Email Marketing

This is one of the commonly used ways of online marketing. Email marketing enhances business communication, cost effective and Eco-friendly. By this technique a message could be sent to a group of people by the use of electronic mail.

It is an efficient way to stay connected with your audience while promoting your business and also one of the easiest methods to reach your target audience.

Search Engine Optimization

It is an organic way of optimizing your online content to improve the ranking of your website on the search engine.

There are a lot of factors involved in ranking of a website such as title, keywords, relevance etc . SEO helps to keep your site is accessible and improve the likelihood of being found by the search engine. It is classified into two types upon page and off page optimisation. On page optimization is accomplished through careful distribution of key phrases and the quality of content on your site. Off page optimization entails factors that are beyond the control over your website. The primary goal of backlink is to get other websites links to yours to improve SEO.

Internet marketing

When someone searches for information or a keyword, SEM makes sure that your site seems at the top of search engine results. It uses a variety of methods which helps the search engine to deliver your web site to the web searchers.

One must clearly understand SEO before using SEM. It is one of the most efficient ways to distribute your business across in this competitive world. Some of the components of SEM are ad auction, bid and quality score. Your maximum bid for a key phrase with a great quality score decides your ad position.

Pay Per Click

The fastest way to reach your potential audience can be achieved through P D campaigns. You pay each time when someone clicks on your ad. For instance , if you pay 1 rupee for each click and when 1000 people click on your ad it will cost you a thousand rupees. Based on the CTR (click via rate) the performance of you ad campaign is determined. It generates faster results by targeting the right individuals at the right time and at the proper place. Since it costs money it really is suitable for businesses that sell product/services.

Social Media Marketing

The process of marketing through various social media platforms such as Facebook, Twitter, and Instagram is known as Social Media Marketing. The primary objective of SMM is to generate content on social media that assist an organization to increase brand awareness plus customer reach. In social media companies can share content to achieve marketing goals.

Display Advertising

It is a form of conveying a message with elements like images, logos, graphics, audio or video to communicate to the potential audience. Also known as banner ads, it gives an unique opportunity to re-target the ideal audience. You may also display ads to people based on their search behavior. Generally, display ads are seen alongside on search engines such as yahoo, Bing and Google.

Articles Marketing

This type of marketing is done by creating and sharing free content to attract new prospects and retain existing customers. Informative content can be shared in the form of articles, videos, info graphics etc . It helps in developing strong relationships with your audience by providing them with relevant high quality contents. Your business goal should be aligned with articles strategy to gain critical success.

How a fresher would benefit from digital marketing and advertising?

In digital world, online marketing is vital for running a successful business. Entrepreneurs these days are adapting from traditional to digital approach.

Digital marketing and advertising provide small businesses with resources to do sales and marketing that were previously available only for large companies. It ensures the survival of internet businesses. Today, brands are putting more focus on digital marketing than ever before. Digital marketing skills are in serious demand and provide an unique competitive edge for your career. It offers great opportunities all over the world. There is a wide range of digital marketing tasks which include jobs related to social media as well. It also provides a variety of opportunities to start your own career as an Entrepreneur. There are several benefits that digital marketing specialists can look forward in upcoming years. More companies embrace electronic marketing as their primary marketing strategy which creates a plenty of job opportunities to get freshers. The future of digital marketing appears to be very bright at the moment.