Using the advent of online movie rentals, countless net users are signing up for the service. This concept was created by NetFlix way back in 1999. The pioneers are still the leaders but are facing tough competition today in the form of IntelliFlex and BlockBuster. All the sites, today, claim free shipping, unlimited variety of online movie rentals in a 30 days, a large collection of the latest movies and no time limit for keeping the movies.

However , these newcomers provide video game rentals while NetFlix only specializes in online film rentals. Additionally , IntelliFlex provides an variety of adult online movie rentals bringing in those who have a penchant for mature entertainment also.

To fight the particular 4500 retail stores that BlockBuster offers, which it uses for promoting plus advertising its online movie leasing services, NetFlix has now tied up along with Wal-Mart. The veteran is now making use of Wal-Mart’s brick and mortar presence to augment their particular efforts for the online movie rental services. In spite of the large presence on the ground, BlockBuster is now likely to find that contending with the innovator is not likely to be cakewalk. They give away two printable discount codes per month for in-store game or movie rentals and also design discounted schemes and privileged deals.

In order to combat the leader in the online movie rental industry, BlockBuster offered an interest rate approximately 3USD cheaper than NetFlix when they launched their service. Nevertheless , over time they have increased the rates to match those of NetFlix. IntelliFlex nevertheless operates at a dollar lower than the other two.

The opportunity to be able to see a many the latest movies at rock bottom costs seems like a dream come true. But this particular dream lasts only for a temporary period for the online movie rental customer since the companies realize that sending so many movies in a month would not end up being profitable for them. The heavy customers of NetFlix seem to have realized that they were being throttled. The movies they asked for were not being sent to them on time. The online movie rental web site claimed that they had not received their movies back and so could not send out the next lot of three. This appears to be occurring mostly with heavy users of the service since they probably rent more movies in a month compared to what the site has budgeted for each subscription. At the same time the online movie rental sites are not in a position to state that they will restrict the number of movies rented considering that competition is tough and ‘unlimited’ sounds so much better than a constricting number. Loyal consumers of NetFlix are feeling cheated and running a blog heavily on this topic.

Pro -BlockBuster customers claim that this site has been extra kind to their customers and have asked the US postal department to check out the mailers to indicate to them which usually movies have been sent back.
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This saves the shipping back time and the next lot of movies or online games can be sent as soon as the previous set of movies has been put in the post.

It remains to be observed as to how long this will last so when BlockBuster realizes that unlimited on-line movie rentals in a month will only give them a red bottom line. Whether or not they resort to unethical and surreptitious practices like the pioneers of on-line movie rentals or are genuine and courageous enough to state this upfront is a matter of rumours.