Numerous products today whether they be promotional or otherwise are very ordinary, run of the mill, and plain average in terms of both their own benefits and overall performance. But then you can find those special ones that continue to keep rise above the rest and consistently outperform all of the other competitors. These products are what some in our pop culture would call: the super celebrities. Well the same is true to some extent with promotional products. Yes, this may come since news to some but all promotional items are not created equal. In fact , there are several promotional products that have super star characteristics that simply blow the rest aside. These super promotional products are not most in the same category but the major attribute that they all have is what I call the ” multiplier effect”.

Well you ask what the heck is the multiplier effect? Simply put it is the ability of that promotional product to keep on promoting to keep on providinf advertising impressions to more individuals than just the recipient. No matter what your promotion is you should first consider these super promotional products before others. Why? Because these are the most powerful marketers out there. These products not only are marketing directly to the recipient, your customers, yet as an added kick they in fact become unknowingly enlisted soldiers within your promotional army carrying the information of your brand to others. Picture not only are you promoting your brand name to your customers but they are actually helping you promote the brand as well.

Right now an average promotional product can’t perhaps hope to accomplish this. Most promotional products are either consumed like food products or are simply designed to promote to the recipient and have no affect beyond that. That is not to say that those products do not possess an important purpose and can be a beneficial tool in promoting your business. But before you settle for an one dimensional marketing tool you should first explore whether it is possible to utilize a super promotional product for your promotion. Because, when it comes to the best bang for the marketing buck the super promotional items has no equal.

Well enough with the generalities Marc, what are these marvels associated with marketing you call super promotional products? Actually many of them will be familiar to you but their residual powers to keep marketing are often undervalued and underrated in promotions because the company promoting their own brand does not have an understanding of the multiplier effect and how it can super cost a promotion. For example , I was working with a brand new client a while back who occurred to have a great opportunity to promote his brand at a major university’s sporting event. He had to, however , remain within certain parameters set up by university. Two of these limitations setup by the school were that the promotional product that my client offered out at the games could not be something hard and they were not allowed to use the schools logo.

My customer was leaning towards some kind of tension ball until I presented him with a custom made we are #1 foam hand mitt that I am sure that many people have seen at college football games. With the quantities he required we were able to get the foam materials that the mitt was made of customized in the university’s colors. So what all of us created was a super promotional product. Why? Because the thirty thousand enthusiasts that the mitts were given to experienced the schools name along with our clients logo on it and they held them up for the other 50, 000 fans to see every time their group made a good play. My client not only was able to join his brand name with that of the university’s in a combined marketing venture but had furthermore enlisted an army of fans waving his logo to show the other thousands of of fans his brand as well.
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Moreover many of the fans kept the particular we are # 1 mitts and brought them to other games only to show more people my clients brand name and so the beat goes on and on. Now that is an example of a super promotional item.

But there are many examples of these super promotional products with the multiplier effect. Being conscious of this marketing concept is the key. For instance , why give out pens at a business show when you can give out tote luggage with your company’s logo and have all of the recipients walk around the trade display promoting your brand and driving traffic to your booth location. As I wrote in one of my prior articles about promotional product desk accessory items, many of them are extremely promotional products as they sit on your clients desk often viewed by essential people visiting that individual in their workplace. Perhaps an important supplier to that company will see the promotional product present with your logo on it on your clients desk.

It might cause them to notice your company’s logo and introduce or even elevate your brand in the brain of the viewer. The promotional clothing products like t-shirts and caps are some of the more obvious plus popular super promotional products because they enlist the recipients who wear them to market that company’s brand. But there are numerous other examples of super promotional products to select from that will work for you and your company’s advertising. The main thing is to be aware that you want one of them super stars for your next promotion and ask a creative professional promotional product supplier to find the one that will give this that big “multiplier effect”.