Recently sales of critical illness insurance plan have flagged. The primary cause is the huge 70% increase in premiums skilled during recent years. For many, critical illness insurance has simply priced itself out of the market.

It’s not that critical illness insurance is a bad concept. After all it pays out a huge if the policyholder is diagnosed with one of the many vital illnesses listed on the policy and the policyholder survives at least 28 days through diagnosis. (Note: some policies possess a 14 day survival period. ) Most policies have a huge list of covered illnesses although about 60% of claims are for cancer — not surprising, as 1 in every 3 people will develop cancer sometime in their lifetime.
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In fact when you look at the concept of Critical illness insurance you can easily create a case that everyone living on earned income should have a policy. It’s designed to give you a pot of funds to live on if serious disease prevents you from working usually.

Premiums have increased dramatically because medical advances have meant that many illnesses that proved fatal in past times are becoming quicker to detect plus easier to treat. Hence insurance companies have discovered themselves paying out earlier on claims and on illnesses which are not necessarily debilitating – which was the original purpose of critical disease insurance.

To give you a better idea of the type of illnesses we’re talking about, here’s a typical list:

Alzheimer’s Disease

Aorta Graft surgery

Bacterial Meningitis


Brain Tumour




Coronary Artery by-pass surgery

Coronary Artery Angioplasty


Heart attack

Heart Valve replacement/repair

HIV/AIDS resulting from bloodstream transfusion

Inability to perform your responsibilities of occupation

Kidney failure


Loss of limbs

Loss of speech

Major organ transplant

Motor Neuron illnesses

Multiple Sclerosis

Occupational HIV/AIDS



Parkinson’s disease


Third Degree burns

Any illness that will results in Total and Permanent impairment

Insurance companies have at last realised that they are not going to get anywhere marketing policies that people can’t or won’t pay for, and where the companies can’t pay for to lower prices. So it now looks as if insurers such as Scottish Widows are considering a break through – breaking the cover so that the prospective policyholder can specify which illnesses he or she wants to insure against. It’s a kind of “menu pricing” – cover for each illness would have a price and you just select which illnesses you want to make sure against.

Whether such insurance proves popular will very much depend on the cost. For example , if cancer accounts for around 60% of current claims, a person would expect the premium for addressing cancer alone to be about forty percent cheaper than a full strength vital illness policy. We’ll have to wait around and see.

If you’re interested to find out how much a standard critical illness policy would certainly cost you, you’ll find it cheapest on the Internet. The best sites to look out for are the independent discounting brokers who deal with all the large insurance providers. These brokers can search the whole market for you, come up with the least expensive insurer, and discount their cost. Try to use a broker who’ll furthermore give you personal advice on the phone as some policies do vary in the scope of their cover.