Electronic products are the way a lot of items are going. They’ve been around in the pc business at least since the first personal computers were produced. And they’ve been available in retail markets since at least Compact disks became popular (before that they were probably technically magnetic tape products).
But since the internet, they’ve appeared everywhere.
And that means you may be thinking of making your own digital product or even a range of them.
I’d encourage that – it’s fast, fun and can be profitable!
Probably the easiest digital product to create is an audio one.
The software is free — Audacity is available for Windows, Apples and Linux – and decent quality microphones are cheap enough. The Plantronics DPS400 one I use cancels out background noise and won’t break the bank.
Then all you need to undertake is decide what you’re going to create your digital product about, write a script or an outline and then start recording.
That probably seems too easy. But in essence gowns all there is to making your own digital product.
Of course , there are lots of steps within each of those main parts. One of the most critical is deciding what you’re going to include in your new product. Generally, you need to aim at teaching one thing properly for each product you create.
A few couple of reasons for that:
People generally prefer specific information rather than “jack of all trades” information
It generally commands a higher price
Think about that which you pay for in the way of digital products. Whether it’s console and video games, you’ll purchase the latest blockbusers, not the compendiums. The same goes for books – you’ll buy a method to lose 7 pounds in 7 days much more readily compared to you’ll buy one that teaches you tips on how to eat a balanced diet without groing through the top on calories. Even though they will probably give you the same end result.
Exactly the same goes for your digital product. Look for a need – or actually a “want” – and fill this.
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There’s a crucial difference between needs and wants.
Maybe a third from the population here in the UK are over weight. But that doesn’t mean they’re all of ideal candidates for a digital product teaching them how to get healthier.
You have to drill down to those who not only require the information you’re selling but have a big enough need to say “I desire that now”.
It’s also a much simpler sale. So before you spend time making your digital product, ask yourself whether or not people will actually want exactly what you’re creating.
Then go ahead and create it, package it up with a fine sales letter and a download page of some sort.
Then drive visitors it using articles like this one, content on your website, videos on YouTube. And as many other methods as you can come up with on a regular basis.
Once you start getting some traffic and sales, concentrate on the two or three strategies that are working best. But gowns getting ahead of ourselves – you should actually make your digital product 1st!