Using the advent of online movie rentals, a lot of net users are signing up for the particular service. This concept was created by NetFlix way back in 1999. The pioneers are still the leaders but are usually facing tough competition today in the form of IntelliFlex and BlockBuster. All the sites, these days, claim free shipping, unlimited number of online movie rentals in a 30 days, a large collection of the latest movies with no time limit for keeping the movies.
However , these types of newcomers provide video game rentals while NetFlix only specializes in online movie rentals. Additionally , IntelliFlex provides an variety of adult online movie rentals attracting those who have a penchant for mature entertainment also.
To fight the particular 4500 retail stores that BlockBuster has, which it uses for promoting and advertising its online movie rental services, NetFlix has now tied up along with Wal-Mart. The veteran is now using Wal-Mart’s brick and mortar presence to augment their own efforts for the online movie leasing services. In spite of the large presence on a lawn, BlockBuster is now likely to find that contending with the innovator is not likely to be cakewalk. They give away two printable coupons per month for in-store game or even movie rentals and also design discount schemes and privileged deals.
In order to combat the leader in the online film rental industry, BlockBuster offered a rate approximately 3USD cheaper than NetFlix when they launched their service. Nevertheless , over time they have increased the prices to match those of NetFlix. IntelliFlex nevertheless operates at a dollar lower than the other two.
The opportunity to be able to see a large number of the latest movies at rock bottom costs seems like a dream come true. But this particular dream lasts only for a temporary time period for the online movie rental subscriber since the companies realize that sending so many movies in a month would not be profitable for them. The heavy users of NetFlix seem to have realized that they were being throttled. The movies they asked for were not being sent to them on time. The online movie rental site claimed that they had not received their own movies back and so could not deliver the next lot of three. This seems to be occurring mostly with heavy customers of the service since they probably lease more movies in a month compared to what the site has budgeted per subscription. At the same time the online movie leasing sites are not in a position to state that they will restrict the number of movies rented given that competition is tough and ‘unlimited’ sounds so much better than a constricting number.
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Loyal consumers of NetFlix are feeling cheated and running a blog heavily on this topic.
Pro -BlockBuster customers claim that this site has been additional kind to their customers and have asked the US postal department to scan the mailers to indicate to them which movies have been sent back. This saves the shipping back time and the next lot of movies or video games can be sent as soon as the previous batch of movies has been put in the particular post.
It remains to be observed as to how long this will last and when BlockBuster realizes that unlimited online movie rentals in a month will simply give them a red bottom line. Whether or not they resort to unethical and surreptitious practices like the pioneers of online movie rentals or are honest and courageous enough to state it upfront is a matter of rumours.