Recruitment in the UK’s health and social care sector is challenging and becomes more so as the country’s demographics place more and more strain on the social treatment system. The policy of introducing more choice into the social treatment system was long overdue, but that too means that there is additional requirement on the pool of candidates that jobs in care homes plus jobs in home care are usually filled. PAs or personal co-workers are employed directly by people who are searching for some kind of support to live independently.
The end result is that although there are many people within the job market looking for care opportunities, there are various care employers advertising and contending for the same candidates. Until work in care is actively promoted as an authentic career opportunity in care and so increasing the number of candidates, this imbalance between supply and demand will certainly continue.
Care job advertising is really a hit and miss affair along with limited correlation between cost plus results delivered in terms of individuals hired for work in care. Before spending valuable resources on high price advertising it’s important to consider the potential advert from the perspective of the individuals you might be aiming to recruit. Will they examine that publication or visit that website? If they do, will these people even notice an advert or even is their attention drawn to the main part of the content? Be realistic – think about is this the right publication for the individuals you want to apply?
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Ask care job advertising sales reps to provide you with readership and distribution figures. What percentage of those readers are possible applicants for your opportunities in the care sector? It’s only when you consider these queries that you can start to make an informed reasoning of whether your advert is reaching the desired audience. Advertising product sales reps can be very persuasive. Just remember that when an advert is not going to fill any care vacancies, it doesn’t matter whether it is decreased from £1000 to £100, it is money that could be invested more effectively elsewhere.